Marketing Case Study

Name:Section: ------------------------------------------------- Subject:Professor: Industry: Online immortalise Publisher Business Problems: Although the company has grown significantly since its inaugural for most 2 years ago, management cute to belt along and increase growth potentials. Companys website was receiving ZERO pursuit employment; also, their Internet carriage was unperceivable to prospective clients. The website pedestal (Meta tags, headings, keywords, etc.) was peaked(predicate) designed from an online publisher standpoint and was not optimized at in all for hunt railway locomotive traffic or search engine market effectiveness. Another problem was that the company had no form-only(prenominal) gross tax revenue and marketing function in place. thither were no standard operating procedures or employees proactively handling many an(prenominal) of the true gross revenue and marketing functions. Lastly, the companys Internet presence was near ly invisible to prospective clients. The website was ailing designed from a strategic marketing standpoint and was not optimized for search engine traffic and search engine marketing effectiveness. Problem outline: * Site was poorly designed both visually and from a marketing performance * No Meta Tags * Used One denomination tag for all 15 pages of website - a major no no * Traffic was or so non-existent; only receiving referral visits from whatever local newspaper advertisements. * Very pocket-size keyword density Goals:  Owners cute to increase lead generation volume and gross revenue volume using the Internet and online advertisements. Client also precious a website which was more visually appealing than their previous site. merchandise Solutions : We had to create and implement structures and procedures to improve organization, communication, marketing exposure and gross revenue productivity. This is being accomplished through full se rvice sales and marketing consultation with! the client which includes: * Logo redesign * customs artistry  * SEO copywriting;...If you want to get a full essay, enunciate it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay